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Copywriting
Aritzia (Student Work)
Brand Voice:
Everyday luxury made accessible, with a playful, witty, and confident tone. Aimed towards Gen Z - young professionals. Copywriting on website is short, while still highlighting the simple, luxe lifestyle is easy to adopt.
Merit Beauty (Student Work)
Brand Voice:
Minimalistic and effortless beauty that can be used by all. Copywriting on website aims to promote the key features of product while offering solutions to the problems that those items typically have.
Everlane (Student Work)
Brand Voice:
Professional with a playful tone. Focus on high quality materials and ethical transparency. Copywriting on website is informative therefore making it longer. Copywriting also outlines all features of the product, giving a comprehensive visual of item through text alone.
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